I think this advert is rather clever and i like it as it is both engaging and relevant to the message intended. The advert is about how New Look deliver on time, they have managed to create a fairly dull proposition and turning it in to a clever and interesting ad that has a touch of class to it in terms of how it is done.
The advert has groups of models doing a routine in perfect timing. The routine reminds me of the music video "Vogue" by Madonna in terms of the movements in the routine and how it is done. The models are in classy and stylish suits with their hair slicked back looking very "Madonna" like. The dance routine is interesting to watch engaging the viewer in to the advert.
The backdrop is sunny and in a street which is both positive and relevant in terms of shopping as most fashion shops are found on the high street. The music is edgy and retro yet still has a modern feel to it making it in keeping with the feel of the ad.
The models are wearing New Looks clothing and showing a diversity of styles as the advert shows both colourful dresses and stylish suits. This also in keeps with the Madonna feel to the advert as Madonna did wear dresses and was a colourful character as well as being the sophisticated style icon in the Vogue video, she was popular, versatile and is still strong in the music industry making the Madonna feel to the advert a rather relevant one. The show of line of clothes throughout the advert brings home the idea of it being a clothing commercial and keeps the advert relevant to the both the shop and the message.
The advert is clear to understand, interesting and would appeal to the target audience of young adults and even older adults how like to remain stylish and in fashion. The narration at the end about New Look delivering on time ties the whole advert together.
