Good over 60s ad VS bad over 60s ad (just my opinion!)

The Ad i like.

The adverts has a bright and positive feel to it from the beginning, this is done through the lightining, the bright clothing and setting. The main male (that is meant to reach out to the other elders) starts by mentioning work and similar thoughts to those that would be thinking about retirement. Already the target audience will be engaged in the advert. Both the elders in this advert are being active, this breaks the stereotype of those over 65 not being very active or full of life. The actors in the ad are tanned, have colour in their hair and look like they still take care of themselves, an image that other elders would like to see themselves as being like. 6 seconds in to the advert both the elders have positive facial expressions and look hopeful which could reflect how people view Aviva. The Italian music gives a soft and gentle feel to the advert, also makes it more engaging.

He mentions that he "had a good look 'round". This shows these people are being logical therefore of good judgement airgo we can trust there judgement of choosing Aviva. They visually show their journey of looking through of retirement deals in a more interesting way by showing it as a journey for looking for a new home. 

When they view one home (retirement plan) the elder man is assertive with the younger one by telling him "No!" This shows the older generation still having authority and opinions. When they are following one woman talking to them in a  foreign language, the wife pushes her husband from behind but in a jokey way. This shows them as still having energy and being able to joke around. 

When they are looking at houses, they are all dim and dull as well as being rather cramped. This is used to show the other retirement deals they have been offered as being dark and not flexible, in general rather flexible. Where they end up (Aviva) it is a beautiful, spacious and bright showing Aviva being bright, flexible and positive. 

They still some of the stereotypical assumptions with the older generation such as kinked jumpers, cups of tea and falling asleep in an old dull chair. This helps make the advert seem more believable as it has some of the realistic stereotypical assumptions. This is also in a christmas setting and there are many positive connotations around Christmas. 

Information is placed during the advert and is positioned clear enough to read and understand but not to distracting from the interesting visual of the ad. 

The voiceover that says information about Aviva is very gentle, relaxed and friendly as is the end pack shot. The background is yellow which has positive connotations to it. The type is in blue which is a safe colour that people feel like they can trust. The little bit green could be used to make people think of money, that Aviva is good for money. They also have ensured all vital information needed is shown and  easy to understand. 

The ad i don't like.

The voiceover is slightly whiney and the advert starts with an image of a shopping trolly. This automatically off putting and confusing. A black rip runs down the middle of the image and the voice over asks a rather negative question. This immediately makes the advert seem negative in itself. 

Then more random images come on screen and have black rips down the middle. I understand there idea of showing the good stuff being unavailable to people if they don't have a retirement plan but it is executed in a very negative way. 

Information is also randomly placed in the middle of the advert which can seem confusing as just before that you were seeing random images getting pieces ripped out of them. 

This cuts to a man in a suit talking to the screen as if he was talking directly to you. He is giving you information and directly looking at screen is normally engaging, however, in the scenario it seems rather boring to me and i lost interest in what he had to say. Before he finishes what he has to say more random images appear which could cause more confusion. 

An image of an old couple sitting on a couch appears. But the rip is fixed in this image which i believe is to show their company fixing the problem. The old couple are with their grandchild. The grandparents have grey hair, dull looking clothes and are in a  dull room, the only real colour is the granddaughters clothes. This shows the older generation being dull and the younger generation being the ones full of life but it should be both generations being shown as energetic and fun. The adults appear happy but it gives the message that they need the granddaughter to be so.

New Looks new advert - Timing

I think this advert is rather clever and i like it as it is both engaging and relevant to the message intended. The advert is about how New Look deliver on time, they have managed to create a fairly dull proposition and turning it in to a clever and interesting ad that has a touch of class to it in terms of how it is done. 


The advert has groups of models doing a routine in perfect timing. The routine reminds me of the music video "Vogue" by Madonna in terms of the movements in the routine and how it is done. The models are in classy and stylish suits with their hair slicked back looking very "Madonna" like. The dance routine is interesting to watch engaging the viewer in to the advert. 


The backdrop is sunny and in a  street which is both positive and relevant in terms of shopping as most fashion shops are found on the high street. The music is edgy and retro yet still has a modern feel to it making it in keeping with the feel of the ad. 


The models are wearing New Looks clothing and showing a diversity of styles as the advert shows both colourful dresses and stylish suits. This also in keeps with the Madonna feel to the advert as Madonna did wear dresses and was a colourful character as well as being the sophisticated style icon in the Vogue video, she was popular, versatile and is still strong in the music industry making the Madonna feel to the advert a rather relevant one. The show of line of clothes throughout the advert brings home the idea of it being a clothing commercial and keeps the advert relevant to the both the shop and the message.


The advert is clear to understand, interesting and would appeal to the target audience of young adults and even older adults how like to remain stylish and in fashion. The narration at the end about New Look delivering on time ties the whole advert together.

Hotels.com ad

I like the colourful look and upbeat attitude of the advert and understand that they are targeting young men who would possibly be away a lot on business therefore needing hotels to stay in and/or have families and need hotels for booking holidays. The fact that he is on many moving vehicles implies the person is busy and the variety of transportation allows the advert to appeal to different kind of people in terms of their interests. 

I like the line "Wake Up Happy" because well... who dent want to wake up happy? There will be many people with bad experiences of waking up in hotels unimpressed, but this wont happen if you search on hotels.com as you will wake up happy :) The line is short and sweet as is the advert making it that bit more likeable.

Hotels.com sponsors Coach Trip on Channel 4 and this advert is played just before and end off a break on TV. coach trip is about travel therefore people who also like to travel therefore in need of hotels would likely see this ad and the show. 

This Summer

During the Summer i decided to relax despite having the opportunity to do extra work, but just because i haven't got anything wrote down or to present advertising has been on my mind throughout the holidays. I gave done a few blog posts on adverts i like but i feel like i have struggled to keep the blog going while off from college as i don't have anything to focus on whereas doing modules gave me reason to blog but i do intend to catch up on my blog once i start college again. I have researched agencies that i am interesting in due to their work and clients, not their location or success. I also came across agencies i wanted to steer away from. Adverts that vie created in college and ideas that have popped up i decided to turn them in to campaigns for a potential place in my portfolio for when i go out for work. I only developed the ideas in to campaigns that i have received positive feedback from and that i feel good about.

I know i need to practice my typography skills and drawing skills which i have every intention of improving throughout my final year. i am still unsure wether i want to follow the route of copywriter or creative director but hopefully i will fall in to throughout the year. Now college is about to begin again i am going to take it seriously and put in even more work than i did last year.

Oasis advert "It will go with anything"

I like this advert as i find it rather clever. Oasis seem to have a focused target audience of the younger generation. This is due to the funny, innovative and "odd" style of advertisement. They also seem to feature younger people in their adverts more so than the elder. for example the Cactus boy adverts and the Duckzilla advert. Those two adverts along with this one tend to have a connection of love. The cactus boy ads are about a woman who loves a boy who has the skin texture of a cactus and stay together through their love of Oasis, this is because Oasis is so refreshing and thirst quenching he can drink the Oasis and stay hydrated despite being half cactus. The Duckzilla one is about two girls who have a love for Oasis and Duckzilla, they are saved by their hero (Duckzilla) from the terror of drinking water. And now the latest advert. 

It is set in a office which is a setting familiar with the majority of the public. A scotch egg is at the desk and she hears a knock at the door. First question... who is at the door? A bottle of Oasis comes through and this is when we are made aware what the advert is promoting. they start to flirt and end up what we can only assume is sex... but with a bottle os Oasis and a scotch egg. This is a bizarre scenario that may even make you giggle. The idea that the bottle and scotch egg were having sex is due to the flirty "banter" at the beginning, the giggles and closing of the curtains as well as the scene at the end. 

The line "It'll go with anything" is a clever line as it implies that the drink goes with anything in terms of drinking Oasis therefore you can buy it anytime. It is a line that is used when saying that someone is "easy" like the Scotch egg was. 

All in all this advert is quirky and has a sense of humour much like the young generation it is targeted at it is a clever advert people will stop to watch because of how bizarre and entertaining it is.

Lynxx - Angles Will Fall Advert

I think this is a really clever line for a lynx spray. Lynxx have been well known for insinuating that the spray gets the lads the girls. Angles are known as good girls that wouldn't do things such as sex, drink, lie or cheat. Lynxx have taken this spray to the next extreme from lads being as irresistible as chocolate to now being to irresistible for even Angels. I know there are lads that like the idea of a "good girl" and with this spray they can even have the angels. The advert does not say that it is because of the spray that angles will fall therefore they are allowed to use that line on their ad, but because the image, the line and product are all linked it gives off the impression it is because of the spray the angels fall.

Cornetto Enigma Ad

The beginning is in a sunny setting and what looks to be a party taking place, theres music and people socialising having drinks. People there are young which indicates the chosen demographic to be teenagers and young adults. Summer is the season people tend to have more time to have fun and let their hair down more, it is also the time where students have time off college/uni which adds to the idea of the advert targeting the younger generation.

The first bit of speech is a question asked by the young attractive female. We are not fully aware who she is talking at this point but the question grabs the viewers attention from the beginning because they are wondering what is being asked and where the conversation is going. She asks "So will you ever show me your soft side?" while holding the cornet, therefore the product being sold is visible from early on which is good as people will understand the advert more clearly.

He is a young attractive male. He has a laid back look with having messy hair and the surfer associated necklace. A stereotypical type to not show a "soft side" for a girl. Too laid back, too much of a "lads lad".  He turns away from the girl as if it's no big deal and takes  bait in to the cornet (again the cornet is being in focus and displayed).

He then turns in to a giant cuddly teddy bear with a big red heart necklace 'round his neck. The girl is shocked but very happy about this sudden change. 

They are then seen doing all kinds of fun and cute things together. They lay together in the pool, have fun at the beach and he wins her a teddy at the fair. The cute and sweet factor is over exaggerated to show the advert is not to be taking to seriously and is a fun advert with a sense of humour. Most women would like a man to be sweet, affectionate and cuddly, this reminds me of the lynx adverts. This cornetto turns the guy in to a "softie" which girls like and now he has the girl. The lynx adverts imply that the spray can get them the girl and one person actually tried to sue the company "Lynx" because of how convinced they were by the adverts. 

The song playing in the background is a man singing about not wanting to see a girl with anyone else but him. This song is cute and indicates that now this boy really cares for this girl his now with. Then there is some narration on top of the music. Someone who sounds rather young himself is saying that "Your soft side is irresistible... use it". This strengthens the idea of saying that the cornet is able to do what the lynx spray claims to do... get the lads the girls.

It then cuts to a close up of the cornet and what it is made up of. It looks tasty and delicious making people want to try one.The background is a brown colour strengthening the idea of chocolate. 

The cornetto is soft and irresistible the same way that the man became irresistible to the woman with the use of the cornetto.