Illustrator image- a key

I created the key using Illustrator. To do this i used the shape tool and the add/subtract tool on the pathfinder. Being able to use these tool comes in handy for advertising as it allows you to add images to adverts which would make it more of an appealing ad.

Woman i re-touched over Photoshop

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Here i changed a photo of a woman on photoshop. I removed bags under her eyes, wrinkles and blemishes to make her look younger and easier on the eye. I created this effect using the spot healing brush and the patch healing tool. This is useful for advertising as it allows models to look even more glamorous and attractive.

My First Image created by myself on Illustrator

This was the first image i created on Illustrator that i used for my final image for a module. It took me a while to create this which could be argued as time consuming and unnecessary but i'm glad i did as it gave me practise and gave my character more life. I used the 3D revolve effect on Illustrator using the pen tool to create the main body of my character, then i used the shape and pen tool to give more detail and add color to the image.

What i have learnt from analysing some Philips poster ads

_{In conclusion I believe that Philips print based adverts can be both serious and fun. They know how to be serious when needs be with the light bulb adverts that is to encourage people being more eco-friendly. The other adverts are more humorous as they are not there to make people feel sad in order to change their purchase. Those adverts are there to make people feel good about buying these products therefore creating an advert that makes them smile or/and laugh, a positive feeling is evoked therefore they will be more willing to buy the product. Philips is a well known brand but they do need more than just there brand name on an advert as they are 3rd in ranking for selling products such as TV’s with Samsung and Panasonic being the market leaders. When they create type based adverts they make the background simple so type is clearly seen, read and understood. The message should be understood from the text. They use sans serif fonts to keep the advert appealing to the eye. Sans serif is a font that is popular as it is easier to read. From the adverts I have decided that I should have a simple background, use a sans serif font and not have too much text, as that is in keeping with the brands way of advertising. I want to use the brands colors or blue and white as they are not too bright or dark, clean looking colors that will allow the advert to be identified with Philips even if I chose not to add the logo. I want the advert to not be serious and have a bit charm about it, as the Philips adverts for there other products are quirky and likeable. They give off a positive vibe that would encourage the public to see the product as an appealing one. I need the advert to catch the eye so I have to either have a line that hooks them from the beginning or create the text in a way that looks different and interesting without the use of imagery.} 

_{This advert still has the dark background with white for the text.  This again gives the advert a serious tone to it. Again the white gives an impression of a glow on the dark background and the light bulb heightens the idea of the bulb being the light at the end of the dark tunnel. The phrase is simple yet effective allowing the message to stick in their heads and for them to think about it. The focus is all on the text despite the bulb being a vital part to the advert. The bulb is there to replace a word so the language still flows. Philips brand is still there at the bottom right hand corner. But this is not a brand advert; it is one about the message. This advert fits in with the Philips slogan of sense and simplicity. Sometimes little is more and this is the case with this advert as it still creates the intended message and emotions felt.} 

What i have learnt from HD LCD TV ads

From these adverts I have learnt that to sell the advert well you need to sell it on something that is going to appeal to the majority. A positive aspect of the TV that makes it a quality that is both special and unique. Your brand of product has to have its own look to differentiate it from other brands selling HD TVs. A lot of adverts are image based considering it is a visual purpose product. But a text advert could evoke imagery in someone’s head; allow the words and their imagination to visualize the effects of the LCD HD TV. This could intensify the imagery they visualize as they are using their own imagination without the advert lying to them. I have also learnt that text should not be hard to read or understand so it is important to consider this when choosing font, style and layout. The layout cannot be too complicated so that the reader has to concentrate to work out what the message is, a TV is a product to be enjoyed, where you want to escape from reality therefore it should not give a confused first impression. The advert should be eye catching and dramatic, the viewer should not be able to catch the advert in the corner of their eye and just dismiss it, intrigue the reader.

The eyes grab the attention, as they look stern and serious. The headline goes well with the image because you seem so up close and personal with Gordon Brown due to the photography. Because it is Gordon Brown it also makes you wonder what he is up to as he looks like he has a plan of some sort. It also works as people do not want to feel left out so do want to get close as close as possible, but not necessarily with Mr. Brown.