Monday 12 September 2011

Hotels.com ad


I like the colourful look and upbeat attitude of the advert and understand that they are targeting young men who would possibly be away a lot on business therefore needing hotels to stay in and/or have families and need hotels for booking holidays. The fact that he is on many moving vehicles implies the person is busy and the variety of transportation allows the advert to appeal to different kind of people in terms of their interests. 

I like the line "Wake Up Happy" because well... who dent want to wake up happy? There will be many people with bad experiences of waking up in hotels unimpressed, but this wont happen if you search on hotels.com as you will wake up happy :) The line is short and sweet as is the advert making it that bit more likeable.

Hotels.com sponsors Coach Trip on Channel 4 and this advert is played just before and end off a break on TV. coach trip is about travel therefore people who also like to travel therefore in need of hotels would likely see this ad and the show. 

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