Hovis Television advert

Hovis advert - motion advert < click here for video of advert



This advert uses a young typical looking man going about his routine. It shows the process of him making his sandwich, you see his hungry expression showing he is looking forward to the meal. The viewer can see close ups of him buttering the bread,  and the bacon being cooked and sizziling. This would hopefully get the viewer a little hungry themselves, and what would be the first food they think of after seeing the advert and becoming rather peckish- Hovis bread. 


The advert is rather bright, lighting does effect the advert because if its dull and dark it would create a more negative effect. Whereas a bright and light advert creates a more positive feel to it. 


There are a lot of close ups used and it has a good few edits through out the short advert, but this keeps the viewer interested as one long shot could drag on. Although edits and close ups are used a lot, it is still clear what is going on during the advert. 


They have made this advert very "english". From the person used to the tomato ketchup. Like bacon sandwiches tomato ketchup is a very english condiment. Similar to the print based advert you get a visual of the sandwiches looking like a Union Jack which is a strong English visual. 


There is not a voice over until the end of the advert which allows the tag line to stick. The line also sounds like a traditional Englishman, again in keeping with the english feel. Also because there are just background noises throughout the advert until the end the visual more evident. Also the noises of the bacon sizzling would heighten the feeling of becoming hungry yourself. 


All in all i believe the advert was well done and would have been a successful advert for the Hovis bread.