the lightbulb brief

With this brief me and a partner had to design a 48 page spread advert promoting the philips LED 25 Year lightbulb. The first part was the research task. We had on the lightbulb itself, the benefits, the features also if it has a USP. Also as part of the research task we looked in to the philips company itself as well as other competitors. 


The person i was working with on this project was Rebecca Waddington. Together we had to come up with 25 separate thumbnails that we could use and later on develop. We actually came up with a couple more than the asked 25 and some we felt could really use. 


Following  that i developed 5 of the thumbnails in to bigger designs, thinking where id put the text and if the visuals would look right. 


After these had been drawn up i showed the 25 thumbnails to Kaye who explained what was right and what was wrong about each visual. After she looked through them i went off to think what else i could come up with. She said that the visuals were fine but the text needed improving, the tagline. The adverts werent necessarily clear. i came up with another advert that didnt work then me and Rebecca sat down and discussed adverts we liked. Neil looked through our work and gave us feedback. Both Kayes and Neils feedback helped us in to the direction for our finished advert. 


when we discussed which ones we liked best we then looked at how we could develop these in to final ads. We discussed things like where the logo and text could go, if we could improve slogans and visuals. We done this with about five adverts. we drew these up seperatley in order to clear see how the advert would  turn out.


After this neil had a look at the final five and his feedback helped up with our final design which recieved good feed back from both the class and Kaye and Neil.


Although i struggled a bit with this brief it gave me a better understanding how the industry works. I learnt that research is vital in creating adverts and too be able to give myself constructive criticism. i also learnt some good techniques for scamping ideas and drawing techniques with this brief.