Concept No.1
This concept is not very eye catching therefore readers will not stop to view it. It is also not very interesting or creative. The advert is arguably too busy with no clear link to the product of Red Bull. This advert does however show both genders, which would reach out to a bigger audience. This advert also shows both the physical and mental benefits of Red Bull.
Concept No.2
This advert does not show both genders like Concept No.1 did. The man also does not look sporty; the advert actually looks rather boring. It does not make a clear link to the product and it also may not make sense to all readers. This advert does, however, show both the physical and mental effects of Red bull.
Concept No.3
This advert has no real focus. It is too general and busy therefore would not be too effective or eye catching. It does however meet the requirements for promoting the product to sporty people. This advert also shows both genders of all different ages. The advert also used the iconic Red Bull bulls showing them physically driving these people on towards the finishing line.
Concept No.4
This advert does not have a clear strong link to the product - the link is rather small in the snow boarder’s hand. This concept needs developing. This advert is arguably eye catching and comedic which would work well for the sales of the product and the success of the advert. The advert promotes the product towards people interested in sports- extreme sports, which Red Bull are known for sponsoring.
Concept No.5
This concept has every aspect of the brief crammed in. Although it shows it benefiting those interested in sports it also shows a variety of sports, ages and males and females. It also shows a woman reading a book and her brain being stimulated. Although this shows everything needed it does not show it in an effective and focus way.
Concept No.6
This advert has no clear link to the product as the connection of the product to the people in the advert is the fact that they are both holding a can of Red Bull, however, the cans are small and could be easily over looked. This advert is not too busy but people may not get the message straight away. It does show both genders and is a rather positive advert but it is also not that original or eye catching.
Concept No.7
This advert is also not too busy but has no clear link to the product or has a lot of focus. The advert is, however, a very positive advert that promotes it too those who have an active lifestyle, it is a visually nice image that shows Red Bull being used by both male and females. Is not very original though.
Concept No.8
This advert shows Red Bull stimulating the brain and body of a boxer; this is an iconic sport that I hope would catch the eye more. It is arguably eye catching and funny but does not have a clear focus and is a bit busy. Also the logo is at the top of the page and it should be at the bottom.
Concept No.9
This advert shows Red Bull being drunk all year round, not just in the winter or summer. This advert also shows Red Bull being drunk by both males and females for physical activity and for mental stimulation. This advert is possibly eye catching but the message may not be too clear and is too general.
Concept No.10
This advert shows both the physical and the mental benefits of Red Bull by showing two different scenarios that happen at different times by the same two people. It is quite a positive advert and is rather different to any that I recall coming across. It is, however, rather busy with no focus and the logo should not have been repeated next to each other.
Concept No.11
This advert is more dynamic and has a clear message in comparison with the previous adverts. It has a focus as well as being rather visually interesting. It promotes the drinks to people who enjoy sports and it is not too busy. It does not show both genders though.
Concept No.12
This advert is also visually interesting and has a clear message. It has focus but could have more focus. It promotes the drink to sporty people. It is not too busy.
Concept No.13
This advert is easily understood as it is not too busy and has focus. The Red Bull bulls are behind the man showing Red Bull physically driving the man ahead. This advert is eye catching and to the point. From my surveys I found that the majority of the people who mentioned their sporty hobbies went running so this advert would hopefully reach out to a lot of people making the advert a success.
Concept No.14
This advert has focus and is not too busy. This advert also shows Red Bull physically driving the man forward and the activity shown is running, which was the most popular activity mentioned from the surveys, however, the bull may be hard to make out.
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