This advert had a different approach to selling TV’s, which is understood as it is from a different company. This advert focuses on the penetrating colors that you get from the HD LCD technology. A wolf is a strong, confident and beautiful animal that is neither associated with males or females. The eyes are a striking blue and the swirls of color on a black background make them even more dynamic. Just the foxes eyes and nose are shown so you can see it’s a wolf without the focus being taken away from the message of it being about the color. Using the term “Just” for the price gives the impression of a good deal, money that is disposable, that is easily regained.