I think this is a really good advert as the look of the glass smashing really catches the eye as people become intrigued with conflict and smashed/cracked glass signifies conflict. The woman is slim and attractive which a particular demographic of aspirers would like to aspire too. Despite the screen cracking she does not seem suffocated in the bra as the wind swept hair and smile on her face make her seem happy and very much free, the bra is not restrictive which would appeal to potential buyers. Black s a safe colour to use for selling the advert. For one black is a slimming colour. Two black is seen by some as sexy and sex sells. And 3 very little people hate black as a colour for clothing, it is not too outrageous that puts people off, yet it is not dull and bland like a dirty brown or grey. The bra appears hard and tough therefore possibly long lasting which is attractive as people would not ant to buy a product that is going to last them two minutes. The advert made me laugh therefore potentially others as it shows the bra being show sting it is rather outrageous. The advert shows a lot of cleavage which would catch the eye of males, also the boobs appear rather big and women would prefer a bra showing their boobs in a good light than bad.
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