Colour is a key element in advertising as different colours evoke different emotions from different people. Although not everyone will respond to colours exactly the same there are always certain associations the majority will make. For example green= nature Red= Love Yellow- Sunshine Blue- The sea.
For these reasons you have to be careful what colours you chose and for what specific part of your advert.
This came to mind when Neil talked to us, as a class about colour and how it has effected works before. He placed different colours on the board and asked us as teams what words, feelings or emotions we get from these colours. Most people had the same ideas and i found the idea of something so simple as a colour, being able to effect an advert so much. For example an advert for with a girl with red eyes would make the girl appear evil where as if she had blue eyes people would feel more at ease.
After this talk i began to analyze colours around me and why i am responding to the advert because of them. I began thinking what colours i would have used, if i agreed with the existing colours, why/why not. Is it giving off the right message to the targeted audience and is this because of the colours or for different elements of the advert.
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