This module had its ups and downs. I liked the fact that it was something different to previous modules and i felt more in my comfort zone which i hadn't for a while. Although i did like being out my comfort zone as it was new, interesting and different, it was nice to be back in the comfort zone for a while as im still learning so much.
Tjis module required in depth research and analysis on branding, then an essay one what we have learnt. The essay was 3,000 words which was split in to two parts. The first branding as a whole and the 2nd part was requiring us to take a particular brand and do some in death analysis on the brand.
Kaye showed us a presentation about branding which i found very useful. From doing media studies i already had an idea of what a brand is and does, however not enough knowledge that i could right 1,500 words on. Kayes persontation informed me further as to what a brand does and how important it really is for company in terms of selling and connecting with the public.
My chosen brand was Walkers. Walkers ads have always made me feel happy, upbeat and sometimes smiling and laughing. It is a brand which i associate with as i eat Walkers crisps and have done for many years. Also choosing that brand would give me a great excuse to sit and eat crisps, well research.
I found the brand really interesting, the marketing schemes created that encourage you to think, and act in a certain way without realising that they are creating those messages. For example the family sharing, its too encourage you to buy more without being threatening or pushy.
Colours, curves, brightness and layout can all compose different meanings that could be a big advantage if done right.
I passed this module and found the information i gathered very interesting, their marketing strategies clever and successful.
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