Tuesday 1 March 2011

Saatvhi and Saatchi website review (unfinished)

Opening Page:
The opening page has a white background and the name of the company appears twice in silver. This together looks classy and sophisticated, also easy to read. The dominant imagery is of the constantly chugging pictures central of the screen. This is to intrigue the person who is visiting the website to want to explore the website further. There are many different styles of images on here but all with a certain feel to them. These different images shows versatility in the company but showing they have their own stamp to what they do. Also if you hover your cursor over a picture, its individual picture has their own individual explanation of it.

At the top in a green colour there is a word that says "Navigation". Once you hover over it theres is a drop down list. At the top is a white box that "Search" this is can cut down time for the person looking online so they can find the specific thing that they are looking for on the website.

The first option on the drop down is "Home" which takes you straight back to the original page when you go on to the website.

The second option is "Work". This show the different works that Saatchi and Saatchi have created that may interest potential clients and inspire other advertisers. This again has white background. There is a nice flow to this page. Each piece of work has its own platform. There is a large image representing the work, the title and you can click to see more. There are two arrows either side to allow you to move from work to work smoothly.

For the "News" section it talks of press releases, this shows what they have releases in both 2009 and 2010, there is also option to explore each individual piece separately.

On the "People" section you can find out information about the people behind it all, those who run Saacthi and Saatchi. The images are in black and white that gives a very professional look, but those who are linked through "flickr", the image is in colour and it looks like they could be partying. Those that have their individual picture to them, they are dressed in suits and look very serious. I believe this is to show the management being serious, in control and professional, and the more "creative" group, the "little people" as being more youthful, fun and colourful. Showing the company is serious where needs be and full of life, when needs be.

The next section you can visit is "Location". Here is a map that shows you where you can find Saatchi and Saatchi. Theres a sectiont hat says "Our favourite places". This gives a more personal feel to the website and a relationship from the company to the potential client. Also telling them about certain places of interest would influence them to come and visit. There are contact details, how to reach them through different forms of media to make it easy for potential clients to reach them or people hoping to be part of the Saatchi and Saatchi team.

There is also "Saatchistory" that starts with the launch of the company. There is a mixture of images and videos that tells you about the different big campaigns they have launched, those that have been influenced from iconic events, such as the Conservative Labour Election Campaign.

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