_{This advert stands out because of the 1970s theme. It is unusual to find such imagery in a modern world. The characters also have an Austin Powers look to them, which is a film popular with young adults and teenagers today. The color orange is used and orange is a color that evokes positive feelings and associations. It is “funky” bright and vibrant allowing the advert to have that over all feel. The fact that a question is used works well because it engages the reader, the question plus the imagery has a hidden joke to it. The information on the white square gives the advert proportions and balance. It separates the funny with the serious. The brand is identified yet doesn’t steal the focus from the message. The product is shown therefore the message is understood.}