_{This advert, I believe, works because it is not too busy in layout and makes sense. They used imagery to grab the attention of a reader. The image is of President Bush. He has been mocked as a president in the past and present in popular programs such as Family Guy. Here he is also being mocked about how he lost his power in parliament. Family Guy is a show popular with tens and young adults therefore this type of joke would be suitable in order to reach out to that target audience. They use play on words because they state that you will not lose power with this Philips product. It is funny making it memorable and appealing. The white background allows the information to stand out yet not take away the focus from the advert. His facial expression is arguably a funny one being in keeping with the joke from the advert.}