_{This advert still has the dark background with white for the text.  This again gives the advert a serious tone to it. Again the white gives an impression of a glow on the dark background and the light bulb heightens the idea of the bulb being the light at the end of the dark tunnel. The phrase is simple yet effective allowing the message to stick in their heads and for them to think about it. The focus is all on the text despite the bulb being a vital part to the advert. The bulb is there to replace a word so the language still flows. Philips brand is still there at the bottom right hand corner. But this is not a brand advert; it is one about the message. This advert fits in with the Philips slogan of sense and simplicity. Sometimes little is more and this is the case with this advert as it still creates the intended message and emotions felt.}